Sales and Marketing Software

Measuring Sales Performance, Part 7 of 7

Measuring Sales Performance   Consider your business. Do you have these numbers? Tip 7 of 7 – Individual salesperson strengths/weaknesses in company product line It is helpful if you know your salespeople’s strengths and weaknesses when assigning leads because, as business owners, […]

Measuring Sales Performance, Part 6 of 7

Measuring Sales Performance   Consider your business. Do you have these numbers? Tip 6 of 7 – Numbers and volume of sales for self-generated, previous customers, or […]

Measuring Sales Performance, Part 5 of 7

Measuring Sales Performance   Consider your business. Do you have these numbers? Tip 5 of 7 – Gross profits on dollars sold including the cost of the lead. When you look at your profit margins on dollars sold, part of the expense is naturally the cost of […]

Measuring Sales Performance, Part 4 of 7

Measuring Sales Performance   Consider your business. Do you have these numbers? Tip 4 of 7 – Contract size in comparison with company averages. Knowing the average contract size of your individual salespeople as well as the average contract size of your company overall is important for several reasons. […]

Measuring Sales Performance, Part 3 of 7

Measuring Sales Performance   Consider your business. Do you have these numbers? Tip 3 of 7 – Cost of leads sold per individual salesperson. How much are you spending on leads you give each salesperson? What is the percentage of sales in comparison to that? If you have a marketing […]

Measuring Sales Performance, Part 2 of 7

Measuring Sales Performance Consider your business. Do you have these numbers? Tip 2 of 7 – Closing ratio overall in comparison to industry averages, company standards, goals. What is an acceptable closing ratio to expect from your salespeople? One way to get an idea is to find out […]

Measuring Sales Performance, Part 1 of 7

Measuring Sales Performance Measuring sales performance has often been left only to measuring the closing rate or ratio as a measure of success. Consider this: Salesperson A brings in 100 sales out of 200 leads at $100 each for $10,000 in sales. He has a 50% closing rate, closes one out of two. Salesperson B […]

Jerry Levinson, Host of Profit NOW Invites Profit Finder Pro Software

Profit Finder Pro’s Susan Raisanen was a guest on Jerry Levinson’s radio show, Profit NOW at Doublewide Network in Scottsdale, AZ. What a fun morning today when I was able to visit with Jerry Levinson, former owner of Blind Devotion, a window covering business. Jerry has recently sold his business and […]

Measuring Sales Performance

Measuring Sales Performance When it comes to measuring sales performance and sales performance reviews, do you have a way to show exactly which salespeople are effective and which are not? In other words, which ones are profitable and which are not? Measuring sales performance has been one area of business that has often been difficult for business owners because […]

Common Misunderstanding in Measuring Marketing ROI

What Is Wrong With This Study? Just this past week, a company with whom I work with on their advertising, was talking to different radio stations to find a good fit of a station and radio show personality for doing some advertising for their company. The radio station submitted a packet that included a case study to prove their success as […]

How Many Leads Do I Need to Reach My Goal?

How Many Leads Do I Need To Reach My Goal? The number of leads you need to reach your sales goal is determined by averages, and it is amazing how close it comes to being accurate. The first step is to know […]