From Warren Raisanen:

“Finally! A CRM for Business Owners That Focuses on the Profit Points of Sales and Marketing Instead of Just Bells and Whistles.”

If yes, then read on.

If you do NOT wish to do that, but want to just keep surviving, then move along and futilely search some more.

Hello. If you own a business, you are probably like me. You have heard more “revolutionary” ideas that will fundamentally change your business that turn out to be more garbage than you can keep track of. Mostly, the only thing that happens in those situations is large checks from your account get cashed into the accounts of the revolutionary idea holders. Then when results don’t happen, all we hear is a bunch of excuses. After all is said and done, you think to yourself, ‘You know, I would have accomplished the same exact thing AND saved a bunch of time by taking that pile of money I just spent and burning it in the parking lot!’

I don’t know about you, but I declare sometimes I think I need to attend seminars and listen to the “experts” speak just to find out exactly what I should NOT do! What I mean is if they say, “Do this”, it means I should probably do the exact opposite. If you are like me, it becomes difficult at times to not get so jaded that opportunities pass by because we have become so cynical from being burned that we begin to not realize what is an opportunity and what is another scam.

Well, I have owned my own business or businesses (or they owned me!) for 19 years of my working life. Those of you in business know exactly what I am talking about. Being an entrepreneur is not for the faint of heart, but when we do manage to get enough things right, the victories are so sweet indeed!

So, how can we begin to more consistently sift out the scams (even well-intended) from good information that really does lead to great opportunities?

Listen to people who have done what you want to do! 

Seek out those people and listen hard! Think about that. Will it make you look differently and ask different questions of the consultants that want to “help” you grow your business? It most certainly will.

Don’t get me wrong. There are great consultants out there, but there are also a whole lot of consultants who failed in business or never were in business that are now in the business of “Coaching” business owners. The same thing applies to seminar “expert” speakers. That really doesn’t make sense, does it?

What is my point anyhow?

I’m getting there. Years ago I wanted an easy way to keep score of the critical items, the information I, as an owner, needed to know in my business relating to sales and marketing. I was dumping a whole lot of money into marketing, and I had sales people who were working those leads.

In my gut I knew some of the advertising was working and some was not.

I also knew some of the salespeople were working well because I had money coming in, but I had a niggling gut feeling that some of them were not quite so profitable. I needed a way to figure all this out, a way to see exactly what and who was profitable for me so that I could adjust my marketing as needed, as well as adjust my sales team and lead assignment as needed.

To condense this down a lot, I could not find anything available that cost less than $30,000 after all the custom programming that would give me what I wanted. So, I ended up having my own software program made – an analytical lead, sales and marketing tracking CRM for business owners!

Why did I and do I care about keeping score?

If you want to grow your business or maximize your profits and minimize your advertising costs, there is NO OTHER WAY TO DO IT! As a matter of fact, if you want to grow your business without some good way of keeping score or tracking the performance of your advertising and sales people you may as well go to Las Vegas and get rid of the money. Think of it! How many people are flying out of Vegas with their pockets loaded? Just look at all the buildings there, and you will know that not a whole lot of money is leaving the city.

The chances of growing your business profitably without tracking are about the same as filling your pockets in Vegas.

The chance? Close to nothing, unless you get super lucky. Most of us understand that it is not LUCK that builds a business; it’s a strategy, a plan with a way to carry out that strategy. Part of that plan and strategy includes having a way to measure.

If you cannot measure it, you cannot manage it.

If, however, you decide to spend that money trying to grow your business without good tracking or keeping score, I am here to tell you that it will be a very, very painful and expensive experience. What qualifies me as someone you should listen to?

  1. I own and run my own business. It is called Trades Unlimited, Inc. and it is located in Scottsdale, Arizona. I started this company in 1994.
  2. We have taken a closing ratio, conversion ratio or whatever you want to call it from 19% to 35%. For those of you that do not know what it is, it is the percentage of appointments (leads) sold or converted into work or sales. That translates into almost double the amount of work or sales from the same amount of leads.
  3. We made a company go from being not profitable to being very profitable.
  4. We have not only made it through the really tough years, we are having one of our best years ever right now!

Ok, now to finish up here…

You, as the owner, are the one who must be responsible for the choice of CRM or tracking system you use.

There are lots of great ideas out there that are simply too hard to implement. For my business and most businesses, if it is not simple, it will not work. I needed something simple and to the point, yet something that would give me exactly what I need to grow my business!

This software is simple! You and your employees could be up and running in less than a day, and from that moment forward, you can have your finger on the pulse of your business from anywhere, at any time!

After all, you are the one whose profit margins are affected! Why would you leave such an important decision to someone who does not fully understand all the data you need to pull together in order to grow your business or even grow your business profitably? No one is as concerned with the bottom line as much as a business owner!

If you use it, here is what you can expect:

  1. Year Number One will be spent learning what is working and what is not working. You are beginning to keep score! You might even move some obvious things around in the first months.
  2. Year Number Two will show vast improvements in volume of work or profits.
  3. Once you start using it to keep score so you can actually make intelligent business decisions based on history, you will wonder how you got along without it.

Some Really Have Doubled Their Profits and Cut Their Advertising Costs in Half!

I can’t promise your results would be just as extreme, but I will promise you that if you are not tracking, you are losing money. I can also promise that if you start tracking, you will increase revenues. Guaranteed!

If you want to talk to someone right now, call 1-800-972-6952. If you’d like someone to contact you, please fill out the form below.

Sincerely,

Warren Raisanen

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